The Challenge of Writing
The path that leads an author to fame, success, talk shows, book signings, and seminar speaking engagements isn't paved with good intentions. Rather, it is paved with the cobblestones of knowledge, insight, ethics, and understanding which road to take and how to travel it.

The renowned author Stephen R. Covey, author of one of the biggest-selling books in history, The Seven Habits of Highly Effective People, bases his book First Things First on the principles, "To Live, To Love, To Learn, To Leave a Legacy".

For the author to follow these four principles of success—not just for financial gain, but additionally to love and to leave a legacy for mankind, giving back to the world through the manuscript—the author must be wise. Wisdom is the combination of intelligence and spiritual values. This detailed, informative site is dedicated to authors who are looking for the right road, the road our other successful authors have traveled before them. This site and The Author’s Workshop are based and founded on facts, reality, experience, and the observation of many success stories.

Over 30 years of research and in-the-trenches international marketing of books, authors, and celebrities have gone into the development of this unique process.The purpose of the process is to educate authors so they can make informed decisions about their book and their career. This in-depth process will also reveal everything the author does not know, but needs to know, about the publishing industry, and how to travel within it profitably, without getting hurt. This site has been written for authors who are willing to take the time to read, study, and digest the materials to better themselves. Successfully releasing a book with the intent of its becoming a blockbuster—or at least being well received by reviewers, the media, and of course the readers, your audience—is not a hit-and-miss, trial-and-error process. Books that make it to The Oprah Show, Larry King, and to the New York Times Bestseller List do so because of extensive planning, marketing, and teamwork. Success is based on tested publishing methods. These methods are what the Author’s Workshop offers the author as his management team. In a nutshell, we become your mentor. A mentor is a trained and trusted advisor who shares his knowledge. We keep you on the right path, thus keeping you from making mistakes. The end result is the avoidance of dangerous pitfalls and expensive traps, into which authors often fall because of a lack of knowledge, experience, and awareness.

Time management is a key element. An author can spend years trying to figure out the ins and outs and the how-tos of publishing. In the end, she may look back at thousands of costly hours spent, only to realize that nothing has been gained.

The Author’s Workshop is the only author’s management agency of its kind. We believe we are on the cutting edge of a new trend. We have but one purpose, to guide and educate authors through the steps necessary to have a successful, well-received book. The process is exact. There is no guesswork, no false hope, no maybes, and no promises. Everything we write and teach is based on logic that is dictated by the book manufacturing and publishing industry. It is the common-sense approach to success, based on facts. It is not based on emotions or grandiose visions through rose-colored glasses.


How Authors Build a Profitable and Successful Career
Oprah Names Her Show After Our Book
A Coach in Your Corner
The Coach-the Mentor-and You
The Author’s Manager
What the Author’s Manager Does for You
Submit Your Manuscript
Components of the Management Team
Your Free Membership
Love What You Do and the Road to Success Is Yours
Which Author’s Showcase Is Best for Your Book?
The Time-Tested Publishing Method For Successful Authors
The Goal and the Path
What to Do Next
Connecting the Author to the Publishing Industry
Our Philosophy—Our Company
Author’s Cry for Help
Author Beware! The Latest Publishing Scam
Getting Started—Free Author’s Consultation
About Dane Cornel Petersen
Etcetera, Etcetera, Etcetera— The Complete Biography
The Look
Several of Our Great Book Designers

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