C.S Richardson
V.P. Creative Director, Random House of Canada
In the publishing industry, the way your book looks is called the look. It is vital, and is just one of the many elements that the Author’s Workshop teaches our authors. Most authors, as well as many small publishing companies, will usually manufacture a book with a glossy full-color cover and a standard paper. They look only at price and don’t understand quality, creativity, uniqueness, and marketing. They produce books that do not jump out at potential readers as they peruse the bookstore. Their book has the same unexciting look as most of the others. Commonness is not a Unique Selling Proposition (USP). Bland doesn’t sell—sizzle does.

The Author’s Workshop will teach each author why the look must change depending on the subject matter and kind of book. This is called the treatment. Authors generally don’t understand that there are hundreds of specialized treatments and thousands of combinations.


How Authors Build a Profitable and Successful Career
Oprah Names Her Show After Our Book
A Coach in Your Corner
The Coach-the Mentor-and You
The Author’s Manager
What the Author’s Manager Does for You
Submit Your Manuscript
Components of the Management Team
Your Free Membership
Love What You Do and the Road to Success Is Yours
Which Author’s Showcase Is Best for Your Book?
The Time-Tested Publishing Method For Successful Authors
The Goal and the Path
What to Do Next
Connecting the Author to the Publishing Industry
Our Philosophy—Our Company
Author’s Cry for Help
Author Beware! The Latest Publishing Scam
Getting Started—Free Author’s Consultation
About Dane Cornel Petersen
Etcetera, Etcetera, Etcetera— The Complete Biography
The Look
Several of Our Great Book Designers

Copyright © 2010 TheAuthorsWorkshop.com. All rights reserved.